Rob Birgfeld, director of digital media at SmartBrief, is offering companies four ways they can turn employees into social media marketers.

“In today’s competitive environment, every social media campaign needs a spark,” Birgfeld wrote. “Your employees, the very folks who build, sell and manage your products every day, are perhaps the most suited to kick-start your campaign. Here are a few ways to empower your employees to get your word-of-mouth moving.”

Birgfeld’s four tips are to extend the all-staff e-mail, social PowerPoint, “like” where you work, and ax the fax and socialize your business cards.

Read the complete SmartBrief story here.

Tags: Better Business, Business Resources, Social Marketing, Social Media, Social Networking, Training Employees