The inside of a car has to look— and feel— good. We discuss the interior and upholstery industries through regular columns, tech articles and product updates. If it goes on the inside of a car, you can find information on it here.
The business card is one of the most effective marketing tools a company can employ. It features your contact information, and is easy to carry and pass along. While most auto upholstery shops have the basics of a good business card down, there are other bits of information that can be added to enhance its usefulness. Here, The Hog Ring suggests four additions you should consider making to your next order of business cards.
SEMA has announced the establishment of the Nat Danas Scholarship, a new endowment that will provide financial aid to students in the auto trim and restyling industry. The scholarship, which will award $58,000 to deserving students, has been established as part of the SEMA Memorial Scholarship Fund. The new scholarship was announced during the 2012 SEMA Show.
Ace Eckleberry discusses how he works with difficult customers at his upholstery shop. He also shares the steps he takes to ensure that he and the customer are both on the same page in regards to how a project vehicle will look.
Here, Harry Weimann discusses the pros and cons of estimating the price of a job over the phone. He also provides tips for giving an accurate estimate when a customer is unable to bring a vehicle into your shop.
Not every tool you own needs to be a Snap-On, Matco or Craftsman. Sometimes a cheap, average-quality tool will do just fine. However, there are some tools that no auto upholstery shop can afford to skimp on. In some cases, they may be expensive but they’re necessary because we depend on them to make our work more efficient and effective. Here, The Hog Ring shares 10 tools your auto trim shop can’t afford to skimp on.
Ace Eckleberry offers advice on cost-effective ways to represent your shop at car shows. Attending these events puts your shop in front a high concentration of potential customers and gives you the opportunity to network with other service providers.
In this column, Nadeem Muaddi of The Hog Ring chats with interior fabricator about his career, his shop and his future in the industry.
ididit has introduced a new high-quality polished stainless steel finish for its do-it-yourself Old School Straight steering column, the company has announced. This 304 stainless steel column comes as a standard length of 36 inches but can be cut down to any length desired (as short as 6 inches).
Customers base their purchase decisions on three primary factors: price, quality and convenience. While most auto upholstery shops already compete on price and quality, convenience is a factor that’s all-too-often overlooked. Cunning business owners know that the easier you are to purchase from, the more money you’ll make. Here, The Hog Ring‘s Naseem Muaddi shares five easy ways your auto upholstery shop can make itself more convenient.
Classic Instruments has announced the release of its 1953–1955 F-100 truck package. This package will feature a dual-layer design encompassing a speedometer, tachometer, fuel, oil, temp and volts gauges.