SEMA has announced the winners of the New Products Showcase Awards. The awards were given out at the New Products Awards Breakfast held last Tuesday at the 2010 SEMA Show. The event serves as a kickoff just prior to the official opening of the show, and it recognizes the most cutting-edge automotive products either on the market or about to hit the market, according to SEMA. More than 2,000 new products submitted for consideration in this year’s competition.
Criteria that ranked high on the judges’ selection for the New Product Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.
The 2010 New Product Award Winners include:
Best Engineered New Product
Winner: LOKAR Performance Products, Drive-by-Wire Electronic Throttle Control (ETC)
Description: Lokar partnered with World Leader, Williams Controls to develop the first Programmable Electronic Drive-By-Wire Throttle Pedal for the automotive aftermarket. It can be used with GM, Ford and Mopar applications.
Best New Exterior Accessory Product
Winner: Pro Comp/Smittybilt, M1 Truck Bumper
Description: The new Smittybilt M1 Bumpers are manufactured out of 3/16-inch cold rolled steel with ¼-inch mounting plates and are powdercoated in Smittybilt’s signature series two-stage powder coat.
Best New Interior Accessory Product
Winner: Omix-Ada/Rugged Ridge, Rugged Ridge Interior Trim Kit for the 2007-2010 Jeep JK Wrangler
Description: These injection-molded plastic interior accents from Rugged Ridge are injection-molded from a factory interior for an exact fit.
Best New Merchandising Display
Winner: Directus, Prodigy One
Description: This is the first multi-functional automotive plug-and-play device that brings navigation, safety and entertainment into one device. Prodigy Series is a small compact unit that integrates easily with many OEM and aftermarket screen-based radios and mirror display systems.
Best New Mobile Electronics Product
Winner: Directus, Prodigy One
Description: This is the first multi-functional automotive plug-and-play device that brings navigation, safety and entertainment into one device. Prodigy Series is a small compact unit that integrates easily with many OEM and aftermarket screen-based radios and mirror display systems.
Best New Off-Road/4-Wheel Drive Product
Winner: Timbren Industries Inc., Axle-Less Trailer Suspension
Description: This is a rubber spring trailer suspension that does not require an axle. Trailers with this suspension can have the same off-road clearance as the tow vehicle.
Best New Packaging Design
Winner: Bubba Rope, Bubba Rope
Description: Bubba Rope is a tougher kind of recovery rope, developed from military specs for safely pulling off-road vehicles out of mud, sand or snow. It is the only snatch rope with a polymer coating.
Best New Performance-Racing Product
Winner: COMP Performance Group, COMP Cams Phaser Adjustable Locks for the 2011 5.0L Mustang
Description: COMP Cams Phaser Adjustable Locks allow fully adjustable locking of stock and aftermarket race cams over the OEM phaser range in the 2011 5.0L Mustang.
Best New Performance-Street Product
Winner: McLeod Racing, Mustang Master Cylinder Retro Kit
Description: The Retro Master Cylinder eliminates the OEM Cable clutch linkage over to hydraulic linkage. This will reduce the pedal pressure by over 30-percent for better clutch control and give more clutch release.
Best New Powersports Product
Winner: AMSOIL, AMSOIL Quickshot SE
Description: This premium fuel additive is formulated to thoroughly clean and restore peak performance in small engine and powersports equipment fuel systems. It stabilizes fuel between uses and during short-term storage periods.
Best New Street Rod/Custom Car Product
Winner: Dakota Digital Inc., VHX Hybrid Analog/Digital Instrument Systems, GM Tri-Five Applications
Description: The VHX Series combines benefits of digital and analog instrumentation, fits within stock instrument housings and provides a wealth of features with lit needles and backlit faces.
Best New Tire and Related Product
Winner: Continental Tire, Continental ProContact With EcoPlus Technology
Description: Phenomenal wet-braking capacity and year-round traction combined with fuel efficiency and reduced CO2 emissions make the ProContact with EcoPlus Technology a confident choice.
Best New Tools & Equipment Product
Winner: AAC, The Filler Detective
Description: The Filler Detective is a handheld meter with sound and lights that finds accident repairs, rust out cover-up and other hidden body damage repairs.
Best New Van/Pickup/Sport-Utility Product
Winner: Fastway Trailer Products, Fastway Flip-Self-Retracting Jack Foot
Description: As the jack extends, the Flip extends down, locking into place. As the jack rises, the Flip jack foot automatically tucks up under the frame.
Best New Wheel and Related Product
Winner: The Ultimate Wheel & Tire Plus Sizing Guide, Bolt Pattern Pro
Description: The Bolt Pattern Pro is the newest and easiest way to measure wheel and vehicle bolt patterns. It measures a vehicle’s bolt pattern, even when the wheel is bolted on the vehicle.
Tags: 2010 SEMA Show, Amsoil, Comp Cams, Continental Tire, Dakota Digital, Lokar, McLeod, New Products, New Products Showcase, SEMA
