Rod Shops
There’s a lot more to owning and running a rod shop than working on cars. This section focuses on how to run a business, offering tips and examples from business experts as well as fellow rod shop owners. It also covers the latest innovations in the industry— from cool cars to shop tools.
Restorer Profile: Strange Motion
Tim Strange’s work has been described by media outlets as many things: “innovative,” “different,” even “strange,” a perfect description for a business named Strange Motion. “We kind of got our name when we first started doing cars that are a little oddball,” said Strange.
1933 Brizio Hemi Coupe Brings the Heat
During one of his visits to Brizio’s South San Francisco-based shop, Jorge Zaragoza fell in love with a yellow 1933 Ford Hemi-powered coupe that was in the final stages of assembly. He decided to add a similar car to his already-impressive stable of collector cars.
Phil and Jeremy Gerber named Goodguys Trendsetters for 2009!
Phil and Jeremy Gerber of the Roadster Shop were presented with the Goodguys Trendsetter award at this year’s SEMA Show in Las Vegas. The award is presented annually at SEMA to rising young talents in the realm of rod and custom car building.
Financials: What They Are and How to Use Them
To allow sales or other revenues to not be accounted for and to pay out expenses without any kind of paper trail is foolish. Therefore, a rod shop or speed shop, like any other business, should be accurately accounting its income and expenses.
Restorer Profile: Innovative Marketing Brings New Customers to JTM’s Hot Rod Shop
Instead of sitting and waiting for the younger crowd to just show up at his shop, John Mays of JTM’s Hot Rod Shop in Corona, California developed a marketing strategy to meet the younger crowd where they are— on social networking Web sites like MySpace, Facebook and Twitter.
Better Business: Ten Ways to Find Quality Employees
The old saying “It’s hard to find good help these days” has never been as true as it is today. Part of the problem lies in the fact that the industry as a whole has been, and will continue to be, a niche industry.
Truck of the Month: 1953 Ford F-100
Pagano Rod & Custom seized the opportunity to resurrect this trend-setting 1953 Ford F-100 pickup that first appeared on the pages of Hot Rod magazine in 1962!
Business Phone Etiquette 101
Poor phone skills can cost your shop big bucks. Making sure you— and your employees— are trained to handle customers over the phone can make a difference when customers are deciding which shop to trust with their dream car.
1932 Ford Sedan “Delivery” is a Show-Stopper!
OSHA and Your Business, Part 2: Facilities & Visitors
In this issue we present the second half of Hotrod & Restoration’s coverage of OSHA guidelines, covering tips for work areas and offering advice for bringing customers into your shop environment.
Where the Hot Rod Industry meets for business. Get the latest information.
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