Posts Tagged ‘ Company Marketing ’

Better Business: Promoting Your Business on Facebook

By Devlin Smith , June 24, 2010 in Business Resources, Rod Shops

Ken Hinton first started promoting Diamondback Restoration & Collision, his La Vernia, Texas-based restoration shop, on his personal Facebook profile page to improve his shop’s search engine rankings.

“I was submitting my website to a bunch of search engines and they said the more links that you get, the quicker you can be found on search engines,” he said. “I thought I would make another link [to my website] on Facebook. I started checking my web stats after that and [found] a lot of website hits came from Facebook, so it worked.”

Gunner's Great Garage: A Hot Rod Business Incubator

By Ashley Smissen , May 4, 2010 in Rod Shops

John Gunnell has more than 30 years of experience in the classic car industry, having written 85 books on the subject, and at times holding the title of editor and publisher of Old Cars Weekly. (He still writes a blog for the publication’s website.) In January, he decided to add hot rod business owner to his list of industry accomplishments when he opened Gunner’s Great Garage.

After seeing the effect that the slumping economy has had on small businesses, particularly those in the classic car industry, Gunnell had the idea of having these small businesses join together to survive and, hopefully, thrive.

Better Business: How to Improve Your Website’s Traffic

By Ashley Smissen , April 30, 2010 in Business Resources, How-To-Articles

Currently, 74 percent of Internet users never make it past page one on a search engine when looking for something, according to a new story published by SEMA.

“Your material has to be found,” said Brian Offenberger, CEO of Phoenix-based Right On–No Bull Marketing, who led the “Jumpstart Your Internet Marketing” seminar at the 2009 SEMA Show. “You can have the best website in the world, but if people can’t find it, you’re done. Think about your own behavior. The only time you go past page one on a search engine is if you can’t find what you’re looking for or you’re researching a topic.”

Better Business: How to Launch a New Product

By Ashley Smissen , April 16, 2010 in Business Resources, How-To-Articles, Products

Think you know what it takes to successfully introduce a new product in today’s tough market? Well, according to Tom Marx, president and CEO of The Marx Group, who moderated the 2009 SEMA Show webinar entitled “Product Launches: What You Must and Must Not Do,” every product launch should start with “The Six Ps”: Plan, Product, Pricing, Placement, Promotion and Participation.

Restorer Profile: Teaching Customers Restoration Basics

By Devlin Smith , March 29, 2010 in Tech & Tools

“School’s in Session,” the flier announces to its recipients, customers and associates of Dreamers Rods & Pickups N.W. in Everett, Washington. Beginning last fall, the 12-year-old family owned restoration and fabrication shop has been offering technical how-to classes to customers, enthusiasts and other builders.

Restorer Profile: Building Name Recognition

By Devlin Smith , March 3, 2010 in Business Resources, Rod Shops

The team at AutoDream Group is finding new ways to spread the word about the shop.

The team at The AutoDream Group is investing time and money in a variety of marketing efforts, including an open house and social media, to gain attention for its classic restoration business.

As February began, the employees at the shop, located in Niagara Falls, Ontario, Canada, were already thinking about Father’s Day as they held the first planning meeting for the shop’s annual open house.

THI Corporation Appoints New Marketing Director

By Ashley Smissen , February 18, 2010 in News & Events

THI Corporation, parent company of Extang, TruXedo and BedRug has appointed Michael McGunagle to the position of Marketing Director. McGunagle will be responsible for the marketing and branding efforts for all THI product lines.

Restorer Profile: Rick Dore Kustoms

By Laura Culley , November 23, 2009 in Rod Shops

Rick Dore and his son, Michael are shown making some adjustments on one of the shop’s current project cars, a 1936 Auburn Boat-Tailed Speedster. The car is being built for a member of the band Metallica.

If Rick Dore could begin his business all over again, he’d probably do everything exactly the way he did it before — with one little exception. Instead of churning out distinctive custom cars one after the other at a near break-neck speed, he’d ratchet it down to a more reasonable pace.